That statement will seem credible to anyone who has been longing to hug family and friends and it’s likely the resumption of international travel will precipitate a surge of interest in spa and wellness experiences, but how will they look in this age of social distancing and health anxiety?
CMO at the upmarket medispa group, Nils Behrens has had the opportunity to evaluate changing customer sentiments in real time: the company’s Bavarian property, Lanserhof Tegernsee, has remained open throughout the crisis. Currently at full occupancy, its team has seen a “huge demand” for IV treatments and clients are gravitating to the facility for private MRI screenings as an alternative to the perceived risk of hospital check-ups. Also notable: guests are requesting appointments with doctors who specialise in preventative treatments. Those who previously checked in for an annual two-week detox to compensate for months of excess are now looking for ways to remain in fine fettle year round.
三级成人视频A former therapist and co-founder of , a company that designs and develops spa concepts for the likes of Four Seasons and Mandarin Oriental hotel groups, Nigel Franklyn expects the shared emotional trauma induced by the pandemic could alter spa consultations fundamentally. “We’re in this beautiful breeding ground of commonality, and commonality breeds humanity.” In practice that might mean the time allocated to pre-treatment discussions between client and therapist could incorporate a kind of talking therapy. Future guests won’t necessarily just be asked about their preferred massage pressure, but about how they’re feeling, really.
Founder of tour operator , Frances Geoghegan has also seen her customers respond viscerally to the crisis, with many now taking stock and seeking a more meaningful purpose as they “tackle the issues that have raised their head during Covid-19.” Those objectives take time to fulfill and some wealthier clients are now booking spa stays for as long as three months. Dependent though we are on touch, there will also be an increase in treatments that actively avoid it – so expect spa brochures to emphasise meditation and yoga, alongside sound therapies said to induce healing through the calming reverberations of gong baths or Tibetan singing bowls.
三级成人视频Still, many of the benefits gained could be eradicated if travellers become sick as a result of visiting a faraway property. While every Healing Holidays partner will take a scrupulous approach to cleanliness on site and each resort will have clear protocols regarding Covid testing of staff and guests, measures will be taken to ensure external touch points will be as sanitary as can be, too. That will mean automobiles used for transfers will be vetted and sterilised; the richest travellers are likely to bypass commercial aviation and crowded airports completely, instead reaching their destination by private jet.
Currently developing King’s Mansion, an Ayurvedic-centred retreat in Goa, Nigel is now integrating changes into the property’s design to reflect shifting consumer expectations. There will be fewer day beds in the relaxation rooms, and perspex screens will stand between them, while floor tiles in the restaurant have been altered to create an optical illusion that makes socially distant tables seem closer together than they in fact are.
Typically in idyllic rural settings, Six Senses properties are catering to guests who may wish to avoid enclosed spas or gyms by making more use of outdoor space for treatments and exercise. At Portugal’s Six Senses Douro Valley, guests will increasingly be able to enjoy tranquil massages al fresco. Lovely, no doubt, but with the brand soon to open urban properties in New York and London what options will be available to locations that lack private outdoor space and, in any case, suffer dark, cold winters? Anna expects in-room workouts and treatments to become more popular in city hotels, while Frances thinks the growing popularity of Bear Grylls-style expeditions and Tough Mudder endurances might see a greater number of guests embrace inclement conditions as part of the experience.
However their differing brands deal with the issues raised by the pandemic, there is, however, clear consensus that people globally are now in desperate need of emotional, mental and physical support. While much of the travel industry is suffering severely, for members of the spa and wellness sector their value and purpose has never been clearer. As Frances says: “Nothing will ever take away from the human contact that we so strongly desire and need, now more than ever. The whole wellness experience is something very special.”