The secret to a great Christmas is simple: bring people together and make sure there’s something for everyone. That’s always been the goal of Christmas on the BBC. And when it comes to TV I believe we still set the gold standard.
This year we’ve got a stellar line up of British talent and creativity. Brand new drama like A Christmas Carol and Dracula, alongside big favourites like Call the Midwife and Doctor Who. TV to bring the whole family together like Worzel Gummidge, The Snail and the Whale, The Goes Wrong Show and our Strictly special. Comedy from Miranda and Michael McIntyre, Mrs Brown’s Boys and brand new Gavin and Stacey.
三级成人视频That’s all before you even get to the stack of box sets that we’ve loaded onto iPlayer. And if you prefer something to listen to instead, there's a whole host of content on BBC Sounds too.
It caps a year that has demonstrated once again the world-class creative firepower of the BBC. For all the debate over how people are now watching and listening in different ways, we are showing that we are every bit as relevant as ever to today’s audiences, and can offer even more value for money.
iPlayer is a great example. We’ve been working hard over the past year to transform it from a catch-up service to a destination in its own right, with more box sets and more content available for longer. And it’s a strategy that’s really working, for audiences old and young.
This year we’ve broken all records, breaking 4 billion programme requests for the first time. In November alone, we had more than 439 million programme requests – iPlayer’s biggest ever month.
三级成人视频Crucially, more under-35s are watching iPlayer than ever before. Commentators are right to suggest that the BBC’s future success depends above all on being able to reach these younger audiences. What can often be overlooked is just how much progress we are already making.
There will always be more for us to do but we are on track. In the space of a year, iPlayer’s reach to young audiences has increased by around 20 per cent. It’s been fuelled by exclusive content like RuPaul’s Drag Race, and blockbuster box sets such as Killing Eve (which, alone, had 100 million requests). And this is just the start. We will always be looking to innovate in new and different ways.
This is all part of a truly ambitious digital strategy for the BBC in the 2020s and beyond. A year after launch, BBC Sounds now reaches nearly 3m adults weekly. The number of people using BBC News Online has also increased 26 per cent year-on-year.
A三级成人视频round 27m people in the UK came to the BBC website to find out about the election results. It was a reminder of the trust people place in the BBC. Yes of course we faced some criticism for our election coverage. That is to be expected as the national broadcaster. Where we can and need to improve we will. But the fact criticism came from all sides of the political divide shows to me that we were doing our job without fear or favour.
There is always debate about the future of the BBC. It is an important national institution and one people care strongly about. But one thing is certain: creatively this country is the envy of the world and the BBC is at the very heart of that ecosystem. That’s why I have complete belief in our ability to compete and succeed in the new media age. It is not born from complacency , but rather confidence in our talent as a nation to innovate, create and inspire. More than 180 awards this year – including 16 Emmys – tell their own story about the BBC’s own place at global television’s top table.
Of course the huge global players have had a major impact on our media environment. We all have to continue to adapt – and fast. But as a country we should be confident of our ability to compete globally. The power of our creative reach is going to be more important than ever for us as a country.
As streaming services proliferate, the challenge for all players will be to offer a confident distinctiveness rather than leaving everything to algorithm. A service that nobody else can provide. That is what I believe this country has helped to build over decades at the BBC as Britain’s creative champion We must not and will not stand still. I will be announcing further far reaching changes early in the New Year. Our mission is simple.
We must continue to make sure we deliver something for everyone in this country - at Christmas and throughout the year.
Baron Hall of Birkenhead is Director General of the BBC