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The fashion and beauty moments that defined the 2010s, from Zara dresses and athleisure to the Kardashians

the brands of the year

If the ’80s were about excess, the ’90s grunge三级成人视频, and the noughties the WAG, how will history judge the 2010s? What do we even call them – the teenies? This was the decade that had it all, and had it fast, with a new digital landscape that meant fashion moments happened before breakfast on Instagram, and by the time you’d tracked down the latest lipstick, there was a new shade trending.

三级成人视频And it’s not just about pace, but choice: for all its downsides, social media has also fostered  inclusivity and individuality. In beauty terms we’re celebrating what we used to see as imperfections, from wrinkles and grey hair to curves and freckles.

In fashion, meanwhile, anything goes: you can wear trainers to a fancy dinner party or a ballgown skirt to brunch. Dress codes三级成人视频 are dead. We’re getting serious, too, challenging brands – and ourselves – to be more sustainable, whether that’s only buying what we truly love or demanding to know how (and by whom) our clothes have been made. 

三级成人视频As the decade drew to an end, so did our unquestioning pursuit of ‘anti-ageing’, with savvy women striving to look healthy rather than younger. And who says a 20-year-old and a 60-year-old can’t wear the same thing? Beauty and style are no longer about looking more youthful, being thinner or having a perfectly symmetrical face – they’re about being the best version of you. About time, too. 

Fashion brands  of the decade

1. Zara

Its owner Amancio Ortega is the world’s wealthiest retailer – thanks to the brand’s potent mix of affordable, trend-led pieces. This is the decade that Zara三级成人视频 launched online and defied the high-street decline. But can it up its sustainability credentials in 2020?

2. Ganni

Denmark’s best-loved fashion export launched in 2000 but hit its stride under new creative direction 10 years ago. Now its swooshy dresses, special blouses and fun knits are fashion catnip.

3. Celine

The decade began with us falling head over heels for Phoebe Philo’s art-inflected, pared-back look; the surprising appointment of her successor Hedi Slimane三级成人视频 created fashion’s favourite soap opera when he began  to shake up the brand.

4. Gucci

Largely unknown when he was appointed creative director in 2015, Alessandro Michele dazzled us with his eclectic alternative to minimalism, spurning trends for horsebit loafers, logo tees and print-clashed vintage-style clothes.

5. Vetements

Founded in 2014, its bold streetwear look became fashion-famous overnight, beloved of the Insta set. No wonder head designer Demna Gvasalia was nabbed to be Balenciaga’s creative director. 

Beauty brands  of the decade

1. Charlotte Tilbury  

Matte Revloution lipstick in Pillow Talk, £25, Charlotte Tilbury

L三级成人视频aunched in 2012, it’s been the make-up hit of the decade, with iconic products including ,  a pinky-nude that suits everyone. 

2. Fenty Beauty

Pro Filt’r Instant Retouch, £24, Fenty Beauty 

After it was launched by Rihanna in 2017, her hero foundation in 40 shades inspired every brand worth its salt to be more inclusive. We also love the primer, , which lights up your complexion.

3. The Ordinary

 Squalane Cleanser, £5.50, The Ordinary 

W三级成人视频hen it hit the scene with strikingly cheap skincare basics – thanks to zero spending on marketing – it changed everything. We love the .

4. Huda Beauty

Nude Obsessions Palette, £28, Hude Beauty

C三级成人视频elebrity make-up artist Huda Kattan  is one of the biggest make-up influencers of our time: 40m Instagram followers and counting. We’re wearing the

5. Glossier

Boy Brow, £14, Glossier

S三级成人视频treamlined basics in good quality formulations and minimal packaging, Glossier’s capsule beauty wardrobe includes must-haves like the tinted eyebrow groomer,

What we bought...

1. Bella Freud jumpers

The most sought-after slogans? ‘1970’, ‘Je t’aime Jane’ and ‘Ginsberg is God’.

2. Dyson Supersonic 

Supersonic Speedier, £299.99, Dyson

Speedier drying with far less damage, this smart hairdryer stole our hearts, .

3. Clarisonic Mia Smart Facial Cleansing Device

Mia Smart Facial Cleansing Device, £185, Clarisonic

O三级成人视频ne of the first skincare gadgets to really take off, we went mad for its deep-cleansing prowess, 

4. The M&S pink coat

Kate Garraway

2013’s pink coat – worn here by Kate Garraway三级成人视频 – put the store back on the fashion map.

5. Augustinus Bader The Cream

The Cream, £205, Augustinus Bader

Victoria Beckham Instagram storied it, we wrote about it: the ultimate beauty treat,

6. Bioderma Sensibio H2O

Sensibio H2O, £10.80, Bioderma

As our affection for French pharmacy brands grew, so did our obsession with micellar water,

7. Original Beautyblender

Original Beautyblender, £17 

We ditched our foundation brush for this clever teardrop-shaped sponge,

8. Facial rollers  

Amethyst Roller, £38, Herbivore Botanicals

T三级成人视频hese Zen-inspired tools were on a roll, promising to calm and de-puff our skin. We love

9. Dry shampoo

 Lazy Girl Dry Shampoo, £19, Hair by Sam McKnight 

We went wild for the ‘day two’ look, and dry shampoo became a hair hero, like

10. IT Cosmetics  Your Skin But Better  CC+ Cream

Your Skin But Better  CC+ Cream, £31, IT Cosmetics

The CC cream to end them all, this hero skin perfector, , was one of the most  talked-about foundation hybrids of the decade.

11. Byredo Gypsy Water

Gypsy Water, £110 for 50ml edp, Byredo

Our love affair with niche fragrances continues – this was one of the first we fell for,

12. Headbands

Prada Spring/Summer 19

The Duchess of Cambridge wore one三级成人视频 (to Prince Louis’s 2018 christening), Miuccia Prada put them on her  s/s 2019 catwalk, and now we’re all loving the old Sloane Ranger favourites.

13. Adidas Stan Smiths

The first – and most enduring – fashion trainers. (£74.95, )

14. Whistles’ Carrie skirt

The Whistles pink skirt

I三级成人视频n 2011, a pleated midi from Whistles became a national obsession; the fashion girls wore it in Pepto-Bismol pink.

15. Zara’s spotty dress

A post shared by (@hot4thespot) on

You couldn’t walk down a high street this summer without spotting (sorry!) one. It even got its own Instagram account  .

16. J Brand Houlihans

T三级成人视频he must-have off-duty trousers of the early 2010s, beloved of fashion editors.

The women who influenced our wardrobes...

1. Michelle Obama

From J Crew cardigans to ballgowns by emerging designers, Michelle rewrote the First Lady fashion rule book. And she hasn’t shied away since: witness the glittery thigh-high Balenciaga boots she wore on her book tour in 2018.

2. Samantha Cameron

In Downing Street, she made it her mission to promote British fashion; now, her label Cefinn aims to help working women dress elegantly and easily. 

3. Holly Willoughby

Holly’s high-street choices often sell out before the This Morning credits roll, while on I’m a Celebrity… she sent sales soaring for her Grenson boots三级成人视频. As for her M&S edits, they’ve been bestsellers. 

4. The Duchess of Sussex

Meghan has used her royal wardrobe to promote causes she cares about: she wore jeans by  Outland Denim, which offers employment to sex-trafficking victims in Cambodia, while her Veja trainers embody eco cool. 

5. Alexa Chung

The ultimate Brit It girl, she can turn the kookiest look into a trend. After collaborating with myriad brands, in 2017 she launched her own. 

6. The Duchess of Cambridge 

The Issa dress she wore to announce her engagement 三级成人视频to Prince William in 2010 instantly sold out, and Catherine has gone on to become a royal style icon. 

7. Amal Clooney

Since marrying George Clooney in 2014, the human rights barrister has offered endless super-glam workwear inspiration.

The trends of the ’10s...

1. Glowing skin

The queen of glow, Jennifer Lopez taught us how to love a luminous complexion Credit: Steve Granitz/ WireImage

It’s the new beauty holy grail.  Just ask J Lo. 

2. ‘Sweet-spot’ bags

We moved on from It bags to (comparatively) affordable arm candy.

3. Contouring

Powder Counter Kit, £21, Anastasia Beverly Hills 

Blame the Kardashians...but we soon started obsessing over our

4. Clean beauty

‘Un’ Cover-Up Foundation & Concealer, £34, RMS Beauty

The rise  of toxin-free cosmetics shows no signs of slowing.  , is one of our constant favourites.

5. K-Beauty

Super Hydration Instant Facial, £7.99, Seoulista

K三级成人视频orean sheet masks, like  did wonders for our skin. 

6. Athleisure

Comfy got cool, as Gigi Hadid demonstrates. 

7. Grey hair

Vogue’s Sarah Harris Credit: Getty

A trend led by Vogue’s Sarah Harris, silver is now stylish.

8. Marie Kondo

Marie Kondo: Championing the art of less is more Credit: Jeff Kravitz/FilmMagic

Sparking joy with less stuff.  

9. Eyebrows 

 Cara Delevingne attending the 2nd Annual Girl Up #GirlHero Award this year Credit:  Getty Images,/ Jon Kopaloff 

Brows went BIG, thanks to a certain Ms Delevingne.

10. Power hair

Anna Wintour at the Burberry September 2019 show during London Fashion Week Credit:  David M. Benett/Getty 

B三级成人视频obs said, ‘I mean business’. Anna Wintour was there first, obvs.

The power players...

1. Victoria Beckham 三级成人视频 After launching her fashion brand with a line of 10 dresses at the end of last decade, she owned this one, opening a flagship London boutique and branching into clean luxury beauty. Now that’s girl power. 

2. The Kardashian-Jenners For better or worse, the 2010s will be remembered as the decade when their look ruled. Whether it’s body-con dresses, pillow lips or big bums, the aesthetic sought by a generation of girls is down to this family.

3. Emily Weiss Her tightly edited selection of perfect basics (packaged in millennial pink) made Glossier the first cool direct-to-consumer beauty brand, winning over women short on time and cash. The business is now valued at $1.2 billion.  

4. Rihanna  Already a fashion and music icon, in 2017 she turned entrepreneur with the refreshingly diverse Fenty Beauty. And this year, she became the first woman of colour to head up a fashion brand with LVMH, also called Fenty.

5. Gwyneth Paltrow三级成人视频 Yes, some of Goop’s products and advice (vaginal steaming, anyone?) might have seemed absurd, but she’s become the face of the behemoth wellness industry – so she’s having the last laugh. 

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